The House of Fendi originated as a quaint leather goods shop on Rome’s Via del Plebiscito in 1925. In 1946, founders Edoardo and Adele Fendi entrusted the reins of the company to their five daughters, injecting youthful energy and firsthand knowledge of postwar women’s fashion into the brand. The arrival of German fashion maestro Karl Lagerfeld in 1965 as creative director for Fendi’s fur line and women's ready-to-wear collection further propelled the brand's evolution.
In 1994, Silvia Venturini Fendi, granddaughter of Edoardo and Adele, assumed the role of creative director for the menswear line. Fendi's association with the LVMH group commenced in 2001, solidifying its status as a premier luxury fashion brand on the global stage. Notably, Fendi has played a pivotal role in the restoration of Rome's historic Trevi Fountain, investing over $2.7 million in preserving this iconic landmark. This philanthropic gesture underscores the brand's commitment to its roots and the city that inspires millions worldwide.
Today, Fendi stands as an internationally acclaimed fashion house, with over 160 boutiques spanning 25 countries. Fendi handbags, adorned by celebrities such as Reese Witherspoon, Kendall Jenner, Rita Ora, and Naomi Campbell, epitomize luxury and sophistication. Renowned for its ready-to-wear and fur collections, as well as leather handbags, shoes, fragrances, eyewear, watches, and accessories, Fendi's iconic creations include the Baguette bag, 2Jours leather tote, Peekaboo handbag, and Pequin bag.