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As trends come and go, there’s a list of designer bags that remain as desired and coveted as ever. These popular ‘it-bags’ transcend trends, and regularly make an appearance on ‘this year’s top 10’ lists.

Most Popular Designer Bags Ever Created

On this list, we’ve collated some of the most searched-for, most well-known, best-selling and most covetable designer bags in the world. From 1950s classics to highly covetable new additions.

1. Chanel Flap Bag 

Initially designed by Coco Chanel, and brought into the modern age by Karl Lagerfeld, the Chanel Flap Bag is one of the most popular Chanel bags. It’s available in an array of styles, colours and materials, but arguably the most popular Chanel Flap Bag is the black, quilted lambskin. They’re so highly coveted, that even pre-loved Chanel Flap bags are extremely sought after.

vintage-chanel-double-flap
Photo of a Chanel Classic Double Flap Bag

2. Loewe Puzzle Bag

Easy to dress up or down, the angular, crystalline folds of the Loewe Puzzle bag give it a natural, timeless quality. It has definitely become a covetable classic. It’s often touted as a 3-in-1, as you could use it as a clutch, shoulder or crossbody bag. This has made it an exceptionally popular street-style bag, as it can effortlessly move from offices and studios to bars and restaurants.

loewe-puzzle-bag
Loewe Puzzle Bag

3. Gucci Jackie

Gucci has brought several iconic bags to the luxury handbag scene, but the Jackie is currently seeing another wave in popularity. It was created in 1961 and rose to prominence because of its association with the first lady, Jackie Kennedy.

Like many handbags, the Jackie’s popularity rises and falls as predictably as the tide. It’s one of those iconic classics that re-emerges with a renewed sense of intrigue and desire every few years. This year, crescent-shaped bags are seeing a particular popularity rise.

gucci-jackie-bag-black
Gucci Jackie Shoulder Bag

4. Prada Nylon 

Prada’s use of nylon was considered unconventional at its debut. Yet the Prada nylon collections consistently compete with the soft lambskin of Chanel or the printed canvas from Louis Vuitton.

The durability of Prada nylon bags is definitely an eye-catching feature. Especially for fashion connoisseurs who are looking to get lots of use out of their bag, and not worry about scratching buttery soft leather. Plus, Prada are now one of the first high fashion brands to begin embracing recycled materials.

prada-nylon-backpack
Tessuto Nylon Prada Backpack

5. Hermès Kelly 

With its history forever entwined with the Princess of Monaco, the Hermès Kelly is truly a timeless classic. Its elegance and high craftsmanship paired with its exclusivity have made it one of the most highly sought-after bags of all time.

Hermes Kelly Handbag

6. Hermès Birkin 

Like its 1950s sister, the Birkin has become one of the most iconic designer handbags ever created. Although hard to obtain, both Hermès bags are consistently sought after and still incredibly popular.

Hermes Birkin Bag with Ostrich Leather

7. Fendi Baguette

Usually known for its daring ventures with fashion, the most popular and well known bag from Fendi is the Baguette. It’s simplistic, slim boxy shape allows it to perfectly pair with a range of looks. Like the Gucci Jackie, it’s a bag that consistently makes a comeback, and is always on the radar of true fashion connoisseurs.

Fendi Baguette Shoulder Bag

8. Gucci Diana

Like the Birkin, Kelly and Jackie, the Gucci Diana was christened after its close association with the People’s Princess, Diana, became so distinct. It features the iconic bamboo handles which have become so synonymous with the Gucci brand.

Gucci Diana Handbag

9. Dior Saddle Bag 

The Dior Saddle Bag and Lady Dior Bag (another Princess Diana namesake) are two of Dior’s most popular bags and frequently battle it out for the top spot. This year, it seems the Saddle Bag has the edge. Perfect for day or night, the chic, slim shape is surprisingly roomy, and the soft curves give the bag an unrivalled elegance.

Dior Monogram Saddle Bag

10. Louis Vuitton Speedy 

Rounding off the 10 most popular designer bags with the oldest handbag on this list. Louis Vuitton has a repertoire of bags that is unrivalled. The Neverfull, the Alma, the Keepall, the Noé and the Pochette are highly popular styles that remain as timeless and adored as ever.

However, it’s the Speedy that consistently takes the top spot. Designed in the 1930s, its nearly 100-year-old style is as versatile and relevant today as it was at its debut. The classic rolled leather handles, roomy interior and compact design allow it to be a perfect ‘everyday’ handbag.

Vintage Louis Vuitton Monogram Speedy 30
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