3 Louis Vuitton bags on a pale yellow background. Top left: Damier Ebene Canvas. Centre: Alma bag with Monogram canvas. Bottom right: electric blue Epi leather bag.

From humble beginnings in the luggage trade to a global fashion powerhouse. Louis Vuitton has created some of the fashion industry’s most covetable pieces. Today, seasonal collections are often laden with bold new features, from iridescence and oversized logos to unique silhouettes and bold colours. However, some of the most popular Louis Vuitton prints and patterns continue to be some of the classics — some of which were designed over 100 years ago.

The Most Popular Louis Vuitton Prints and Patterns

Choosing a classic print is particularly important if you’re investing in a Louis Vuitton bag. We all know how quickly fashion fluctuates. Coveted colours and styles can change within a year. However, there are some Louis Vuitton prints and patterns that are as timeless as the fashion house itself.

1. Monogram Canvas

Louis Vuitton is one of the oldest designer brands still dominating the world of fashion. With a history that now spans 3 centuries, they moved from a 19th-century luggage supplier to a 21st-century fashion power house.

As new collections and collaborations come and go, there is one particular pattern that remains synonymous with the Louis Vuitton brand. The monogram canvas has become one of the most iconic prints in the high fashion world. It’s recognised by individuals across the world, even by those with little to no fashion knowledge. It’s definitely one of the most popular Louis Vuitton prints and patterns.

Although it resembles leather, the iconic tan and brown Monogram pattern is actually coated cotton canvas. It’s currently one of the most counterfeited Louis Vuitton bag styles, so knowing how to authenticate a Louis Vuitton bag is key.

A pre-loved Louis Vuitton Keepall 50 with the Monogram canvas fabric | Timeless Vintage

2. Monogram Empreinte

Monogram Empreinte is a minimalistic spin on the classic Monogram canvas design. The LV Monogram and flowers remain, however only as a subtle imprint into grained leather.

Because of its subtle embossed details, the Monogram Empreinte pattern is often paired with bolder colour palettes that step outside of the familiar tan, black and brown shades of Louis Vuitton.

A pre-loved Louis Vuitton Pochette Metis in Monogram Empreinte leather | Timeless Vintage

3. Damier Ebene Canvas

Created in 1888 and debuted in 1889, the Damier Ebene canvas is the oldest Louis Vuitton fabric. It still frequently appears in new collections where its timeless appeal continues to work perfectly with new bag styles and iterations. The name reflects its design, as ‘Damier’ in French directly translates as ‘checkerboard’.

It’s a fabric design that carries the heritage of Louis Vuitton in its timeless checkerboard squares. It was a collaborative design by Louis Vuitton himself and his son, Georges Vuitton. Like the Monogram canvas, Damier Ebene is a cotton canvas fabric with a durable, synthetic coating known as Polyvinyl Chloride.

A pre-loved Louis Vuitton Neverfull in Damier Ebene Canvas leather | Timeless Vintage

4. Epi Grained Leather

In complete contrast to the emblematic Louis Vuitton monogram fabrics, Epi leather is grained cowhide leather that has been embossed with an etched design. This highly textured design results in a durable, but sleek fabric finish that allows hardware, clasps, colours and chains to steal the show. It’s one of the most popular Louis Vuitton leather types.

It’s a popular fabric choice for richly coloured handbags and leather goods as the coating holds pigmentation exceptionally well. From deep-dyed yellows to rich, jet blacks, the grained leather adds a simplistic but bold statement.

A pre-loved Louis Vuitton Portofeuil Twist Wallet in Epi Grained Leather | Timeless Vintage

5. Damier Azur Canvas

Based on the classic Damier Ebene canvas, the Louis Vuitton Damier Azur fabric has itself become a timeless classic. It was introduced in 2006 as an official colourway of the Damier canvas.

Other recent Damier colourways include Damier Infini, which is jet black leather embossed with the checkerboard patterning. And also the Damier Graphite canvas, which has a checkerboard design of light and dark grey. The Damier Azur canvas has a soft timelessness that holds consistent appeal throughout the seasons.

A pre-loved Louis Vuitton Eva N55214 Handbag in the Damier Azur canvas | Timeless Vintage

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